Gartner Sees Growing Demand for Business Activity Monitoring and Alerting
December 14, 2001

In a recent report covering various facets of Business Intelligence, leading research firm Gartner recognized the increasingly important role of automated business event monitoring and alerting in order to maintain competitiveness. This emerging area of business intelligence, known as "Business Activity Monitoring" (BAM), utililizes advanced technology to provide organizations with a near real-time awareness of business events and transactions in order to keep management and employees informed with the data needed to do their jobs most effectively, to respond to business problems as they occur, and to make more informed decisions.

Following are few of Gartner's key findings related to Innovalink's dbNews™ BAM platform:

• Through 2002, business activity monitoring (BAM) will remain an investment for Type A enterprises (leading-edge IT adapters), becoming more widely accepted as vendors and early adopters prove its viability (0.6 probability).

• By YE02, collaborative BI products will emerge (0.6 probability).

• By 2004, BAM will be pushed to center stage, where faster reaction is key to operational effectiveness, making it one of the top-four initiatives driving IT investment and strategy (0.8 probability).

For questions, please contact Innovalink Corporation.

Source: Gartner "Business Intelligence in 2002: A Coming of Age" by Howard Dresner (14 December 2001)

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